Friday, October 18, 2013

Digipak Analysis - Live from the Royal Albert Hall by The Killers

The Killers are represented through their trademark logo, which consists of white circles assemble to make the letters of The Killers. It's possible the themes can be relating to subjects such as melodies, as this among other patterns all fit to create a melody that has a relatively peaceful outlook. Ideology of indie rock, that's the genre of this digipak, is everything's experimental and that's generally what the digipak is trying to say.  The Royal Albert Hall is the focus of the cover and the mise-en-scene presents it as this unique, important venue and it can be seen across the digipak, especially through the inside photographs, which show the luxurious seating areas. Las Vegas is where The Killers come from and this shows in personal touches on the front cover, such as the placement of a cactus and palm trees. Overall the message is The Killers are performing at an important venue but for their demographic; they're adding touches that are consistent with making the band unique.
There's a limited style in the composition of the colours. Purple is the colour that dominates, presumably conforming to the conventions of media language as there has to be a style that takes over. Since Roman Emperors and magistrates used to wear that colour, purple has commonly been associated with royalty and this really gives the digipak a style that's perhaps making references to concepts such as dominant ideology, especially as The Royal Albert Hall was opened by Queen Victoria. On the back, conventions are followed as there's a list of the content of the CD and DVD, while the style partly converges with the front cover because of a use of the same colour palette across the circles. So far gendered consumption would be balanced between males and females as there's no specific indication of which gender is targeted.

Both the CD and DVD designs are quite basic as, at a glance, both are dominated by the colour grey but have elements of the limited palette, denoting a different message than what has previously been said. It could be that as royal people are stereotyped for being old, the grey reflects this. A circle of colour surrounding the hole on each product has a different style though, for the CD being dark purple and DVD light purple, which can be seen as more of a closed text as they don't stray from the conventions of CDs or DVDs. I consider that they are intended to be a product and not represent anything else.

This is the first digipak analysis and has been incredibly helpful in learning about style and the codes and conventions, which are going to inform the product.































































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