Through this advert there's an understanding of the style of the band's genres that's stereotyped to be heavy and fast. The headline at the top says "100% OFFICIAL FANPACK EDITION" and because the styling is gold and fanpacks usually offer incentive, it immediately strikes an impression. Centered in the middle is "Classic Rock Presents" that has the traditional masthead of the magazine and acts like product placement, hinting they've struck a deal with the band, Motorhead, for advertising. Some magazines do this for extra profit and so companies can give them publicity. The logo for the band has a stark white colour, which as well as representing one of the variations of the logo, white has been used for a lot of magazines to make the font more striking. Beneath the logo is a puff, encouraging fans to pre-order the album and giving a website address inside the circle that's attempting to encourage them. These elements are in the spirit of Motorhead as they connote the genres of the band, one example being the logo, which hasn't changed from fangs seemingly appearing as well as spikes, boar tusks and chains, all representing the macho image of heavy metal.
Ian Kilmister is the figure that has been photographed in a medium close-up, directly addressing readers through his costume as an example, which features a cowboy hat, crucifix around his neck, epaulettes on shoulders and braids on his sleeves, reflecting a pseudo-military theme common to previous songs. He looks as if he's saluting but instead has one finger stuck in his right ear and presumably is reflective of the "Aftershock" title. The background is bleak as there's just darkness, putting Kilmister in a further position of Aftershock and the mise-en-scene works really well in the advert because it promotes the themes of the album, such as the use of blues.
The album cover, centered on Kilmister's chest, is presumably set in the aftermath of a battle, showing a worn-down tank and the horned-fanged demon that is a regular feature of the band's logo. Many of the band's themes are represented through this cover, as the demon is a good showcase for themes including good versus evil. Sometimes covers are placed in the advert to give the audience a better idea of what to expect from the album, and this also assures them the level of graphic input they're known for is being maintained. A good job is made of the advert appealing to my age range and fans of Motorhead as it's clearly going after a mature audience and my age range is older.
The main heading is "THE AFTERSHOCK FANPACK" that is the same styling as the heading at the top, to maintain the status of Kilmister as a type of military figure, as the gold ties in with the military braid. Each subheading is representative of Motorhead being in kinship with the audience, as they're known for interacting with the audience at gigs. A particular example is one towards the bottom, where equal importance has been shown in the form of a personalised poster when the fans pre-order the album at a specific website, by using the same style of gold as the main heading and the word "Exclusive" to enforce the feeling of value. The other subheadings are in white, being consistent with the style of "Classic Rock Presents" and the logo. This magazine advert has been designed to be consistent with their reputation of being involved with the audience as Kilmister is directly addressing them by making eye contact. There's hints at what to expect from the contents of the album and advertising codes and conventions are followed.
No comments:
Post a Comment