"Dream Theater" is more simplistic compared to the other magazine adverts I will analyse but the skill of the designers has made it simple yet striking. The logo of the band, "Dream Theater", has a slightly updated font as the colour, which is largely white, resembles the band as it's expressive and looks drawn on, in the signature font of Dream Theater. The background is bare as most of it is dark, although there's a planet viewed in the foreground, overall contributing the aesthetic of a dream awareness. It references how conceptual themes are used in progressive metal, as the result of having a dream aesthetic and progressive metal is the genre of the album. It features heavy use of the enigma code with the use of conceptual themes and the advert feels like a build-up to the album. They appear to be going after their usual audience as the advert resembles codes and conventions of progressive metal, including a synthetic appearance and it could work well in my age range as it's quite a modern advert.
There's a chrome symbol in the middle, featuring the number twelve in roman numerals, clearly expressing the band's desire to make a statement. It's possible to relate it to progressive metal as a result as the genre is known for merging the aggression of heavy metal with experimental influences of progressive rock. The main heading "THE BRILLIANT NEW ALBUM" has a simple, bold white font and the use of an adjective contributes to the bold feeling. This follows codes and conventions as this style of writing is used in magazine adverts to help them stand out. A subheading is featured beneath "IN STORES 23 SEPTEMBER", and it's tradition to have the release date as well as in a larger size as this is what they ultimately want to divert your attention to.
Information is spread around the rest of the advert, an instance being the contents of the digipak and gig dates where the songs of this album can be seen being performed live and this is another code and convention, because it acts like a puff where important information is given. Other information includes links to the record company and one of the pre-order sites. An example of the slight variation of styling is the first line of digipak contents being a light blue and these types of styling work as it's enough to hold the reader's interest. This has been a useful advert in knowing how to create one that doesn't give away too much information, but also have a clear visual aesthetic.
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