This digipak has been chosen because Avenged Sevenfold use the genres of heavy metal and hard rock, already setting up the beliefs of the band. Some conventions are rejected for example the representation of the band's heading is slightly different from their logo, perhaps to give the digipak distinction. In contrast to the Avenged Sevenfold heading, the "Live In The LBC & Diamonds In The Rough" heading has typography that is slightly less distorted and more conventional. Mise-en-scene in the background already sets up quite an aggressive image.
Skeletons represent the band members and are drawn to reflect the ideology of Avenged Sevenfold, as well as their logo, a winged skull. To give an example, their songs are known for including fantasy elements, one of them in the digipak being about a man who finds himself in heaven. Therefore the composition of this digipak shows their style at it's most extreme, especially with the fire that rises in the sky. Niche marketing can be considered through the style, the audience potentially decreasing with the showing of a "Parental Advisory: Explicit Content" logo.
On the back the style develops. Yachts are seen coming towards the viewer with a dome in the distance and on the other side, a liner burns as a couple of other yachts are seen. The two sides clash as one can be seen as showing 'calm before the storm', while the other is more about themes such as war. With the sea being a darkened green continuity is maintained with the front cover, to express the distortion of reality. More conventions are followed where the contents of the DVD and CD are listed, detailing who directed and produced the DVD, the management, as well as giving credit to Avenged Sevenfold for producing the album. With the band having produced the album, the message is encoded as to what the themes might be.
The typography isn't in a distorted style and so contrasts with the front cover, however, the colouring used is a combination of yellow and white that follows the subheading styling on the front. The DVD has the same image as the cover, acting as an indication for what audiences should expect on the DVD regarding content.
Inside the digipak, they're acknowledging their attitude and logo as a winged skull appears and a dark red spreads across, connoting a clear sense of danger, possibly bloodshed, that makes it more of a closed text.
When it comes to the CD the traditional typography for the styling is used, while the subheading is a more sombre blue, maintaining conventions through continuing a typography style and having a sombre palette. Tracks are listed around a diamond in the middle, the composition having been arranged to place emphasis on the diamond, while the background has the appearance almost of a watercolour painting of hell. Avenged Sevenfold are using a certain diegesis as it can make the audience think of subjects including the occult. Summarising these points, the digipak follows a certain amount of conventions and the band are going after the same demographic which is an older audience than people aged 16. This puts a certain limit on my selected age range, 16-25 but works for knowing how far a style can be pushed within the limits of genres.
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