As part of research into demographics, five people were asked to look at the video of "Mr Brightside", all in the age category of seventeen to eighteen, meaning they're close to the targeted age range and appropriate answers to the questions were given:
What are the most appealing elements of this video?
William Chong: Interesting concept and editing.
Harriet Bragg: The costumes.
Samantha Clarke: The editing and use of colours.
Least appealing elements?
Use of special effects.
Special effects.
Special effects.
What do you think about the use of stars such as Eric Roberts, who is sitting in the red chair at the beginning, does it offer more incentive?
Appealing to anyone who is into such stars, but I don't really think it makes much of a difference.
I don't know who Eric Roberts is, so I can't really comment on that.
This isn't needed for the music video, because not everyone that watches the video will know who he is.
Does the video make you want to show it to others?
I might show the song to others but maybe not the video.
I would show it to somebody who I knew liked the style of the band/video.
No not really, this is because I don't alway watch the music video's, and it's not really a genre that I listen to.
Who would you assume is the general audience of this video? Consider age range, gender and socio-economic groups?
Early 20 year olds who like indie music.
Late teens to early 20's.
20 - 35 year olds, and maybe a bit more for the boys than girls.
Do you think this is generally faithful to the style of The Killers, where their main genre is alternative rock that rejects convention and covers a variety of social themes?
Yes, they do it in quite an artistic way.
Yes, it seems to cover those aspects in an interesting way.
Yes, they have use an artist style to achieve it.
How would you expect the video to be marketed, whether through social networking, magazine adverts and other avenues?
As it is quite an indie song, I suspect that the video would be used through social networking and other viral marketing.
I think it would be marketed through visual advertising, e.g album advert on tv,or through social networking.
Viral marketing would suit both the genre, an their use of bright colours at it would catch people's attention before they skip it, so they will be more likely to watch it.
Have you seen the video before and if so how?
I have not no.
No.
No.
These responses indicate what appeals to the target age range and are also analytical, especially in regard to gender consumption. To give an example one of the responses to the one of the questions of how the video would be expected to have marketing handled, because the response explained viral marketing would suit both genres, as would the use of bright colours in the video to help catch attention. This is from a female so it's proof as to how this video has inspired analytical responses from both genres.
William Chong: Interesting concept and editing.
Harriet Bragg: The costumes.
Samantha Clarke: The editing and use of colours.
Least appealing elements?
Use of special effects.
Special effects.
Special effects.
What do you think about the use of stars such as Eric Roberts, who is sitting in the red chair at the beginning, does it offer more incentive?
Appealing to anyone who is into such stars, but I don't really think it makes much of a difference.
I don't know who Eric Roberts is, so I can't really comment on that.
This isn't needed for the music video, because not everyone that watches the video will know who he is.
Does the video make you want to show it to others?
I might show the song to others but maybe not the video.
I would show it to somebody who I knew liked the style of the band/video.
No not really, this is because I don't alway watch the music video's, and it's not really a genre that I listen to.
Who would you assume is the general audience of this video? Consider age range, gender and socio-economic groups?
Early 20 year olds who like indie music.
Late teens to early 20's.
20 - 35 year olds, and maybe a bit more for the boys than girls.
Do you think this is generally faithful to the style of The Killers, where their main genre is alternative rock that rejects convention and covers a variety of social themes?
Yes, they do it in quite an artistic way.
Yes, it seems to cover those aspects in an interesting way.
Yes, they have use an artist style to achieve it.
How would you expect the video to be marketed, whether through social networking, magazine adverts and other avenues?
As it is quite an indie song, I suspect that the video would be used through social networking and other viral marketing.
I think it would be marketed through visual advertising, e.g album advert on tv,or through social networking.
Viral marketing would suit both the genre, an their use of bright colours at it would catch people's attention before they skip it, so they will be more likely to watch it.
Have you seen the video before and if so how?
I have not no.
No.
No.
These responses indicate what appeals to the target age range and are also analytical, especially in regard to gender consumption. To give an example one of the responses to the one of the questions of how the video would be expected to have marketing handled, because the response explained viral marketing would suit both genres, as would the use of bright colours in the video to help catch attention. This is from a female so it's proof as to how this video has inspired analytical responses from both genres.
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