Research Into Target Audience
Two online music databases have been selected where research will be conducted and what the connotations will be: Lastfm and MySpace. Lastfm is the world's largest online music database, information is downloaded or transferred and each time this happens, it's recorded as a scrobble. The Killers have over 175 million scrobbles, the information is shown below. Mr Brightside - which is the song I've chosen to adapt into a music video - is shown as the Killer's most popular song.
The statistics below show the consistency of the loyalty of the fanbase over the past six months, as there has been no peaks or troughs and also shows consistency in how The Killers have been able to encode their messages well. There's also a selection of some of the top listeners and their listening trends although it's not representative of the fanbase overall, as despite being the most popular song Mr Brightside isn't mentioned amongst the trends.
The implications of what has been found is that Mr Brightside is a very popular song so as has been mentioned, it makes it a logical candidate for adapting into a music video. As The Killers have over 175 million scrobbles on Lastfm that's an indication music websites are a good source of promotion, in addition to The Killers having a superb prominence on MySpace.
Two online music databases have been selected where research will be conducted and what the connotations will be: Lastfm and MySpace. Lastfm is the world's largest online music database, information is downloaded or transferred and each time this happens, it's recorded as a scrobble. The Killers have over 175 million scrobbles, the information is shown below. Mr Brightside - which is the song I've chosen to adapt into a music video - is shown as the Killer's most popular song.
The statistics below show the consistency of the loyalty of the fanbase over the past six months, as there has been no peaks or troughs and also shows consistency in how The Killers have been able to encode their messages well. There's also a selection of some of the top listeners and their listening trends although it's not representative of the fanbase overall, as despite being the most popular song Mr Brightside isn't mentioned amongst the trends.
MySpace is a social networking site, allowing licensed music to be streamed and artists to upload their own music, making the website more personal for musicians and is a highlight of how convergence has worked. The song "Mr Brightside" has been played over five million times and at the time of writing is the fifth most popular Killers song on Myspace.
The implications of what has been found is that Mr Brightside is a very popular song so as has been mentioned, it makes it a logical candidate for adapting into a music video. As The Killers have over 175 million scrobbles on Lastfm that's an indication music websites are a good source of promotion, in addition to The Killers having a superb prominence on MySpace.
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