Researching artists for target audience
Four music bands are going to be researched, that appeal to the demographic of sixteen to twenty five, how their success has been generated and the appeal to the target age range set. There's a relation in this to the representation of their music along with the mode of address. Six music videos, magazine adverts and digipaks are going to be analysed after, along each of them explanations of some of their accomplishments that ties in with appealing to this particular audience. In accordance the research that's being done as preparation, serve as guidelines as to how part of the analyses should be written.
1. The Ting Tings
Formed in December 2007 they are a duo featuring Katie White and Jules De Martino, their main genres include indie rock, alternative dance and new wave. Indie rock is in a position of being able to experiment with the verisimilitude more, as it's not set in a particular category and is one of the explanations of how this is able to appeal to a mixed demographic. The strongest example is "That's Not My Name", reaching number one on the UK Singles Chart in May 2008 under their label Columbia Records UK, that shows how their attitudes, beliefs and values have reached a mainstream audience. and therefore the mode of address adjusts, the other reason of relevance being it's one of the genres for the music video being created. A particular focus of the analyses, being a couple of their videos have been chosen is going to be on the composition of the editing, and how it relates to representation.
2. Imagine Dragons
Imagine Dragons began in 2008 when the lead singer Dan Reynolds and Andrew Tolman became acquainted at Brigham Young University. A lot of publicity followed after the release of their first studio album, Night Visions in September 2012, taking number two in the weekly Billboard 200 chart where they then went on a world tour. Media language of how audiences generally perceive bands when this status is reached proves success so as a result of the publicity, they've been able to reach multiple audiences. Rolling Stone went as far to call "Radioactive" the biggest rock hit of the year in 2013, and it shows how by using a specific dominant ideology, where pain is experienced and becomes redemptive, huge success becomes the result. Summarising this research the target audience appears to be older because of their ideology and by going after an older audience, it's meant they've been able to gain a large fanbase. two of their other main genres being alternative and electronic rock. A clear sense of ideology is presented in their videos, especially through the close-ups of electronic instruments. Alternative and electronic rock also contributes to style as technology plays into their songs, appealing to their target audience who generally are young males and the other genre shows through the structure of songs.
3. Motorhead
Motorhead was created in June 1975 by Ian Fraser Kilmister, having been the only member to remain since inception. Despite having achieved a lot over the years, their main genre is heavy metal so it would appear their target audience is within the niche category. The image of heavy metal is emphasised as they're associated with being an usher of the New Wave Of British Heavy Metal, re-energising the genre in the late 70s and early 80s. Overall they would be most likely to begin from the slightly older end of the range that I've set, going from the age 18 as their themes would appear to reach the older end of the spectrum. These include war, abuse of power and gambling and this research has helped as it shows by going after a particular area of the audience spectrum, it can be a great platform to start.
are a band who are mostly categorised for the use of heavy metal, meaning the demographic is already going to be different. Males are the focus of gender consumption and the age range is slightly older, there still being younger fans but as a result of the genre, the band has more of a niche audience. Speed metal, hard rock and rock and roll being the other genres attests to how the band uses niche marketing as a focus. Talking about themes, despite the stereotype of having an image that's less appealing the topics are maturer. Notable examples are good versus evil, abuse of power and gambling, the first example possibly being symbolised in the logo as it's shaped with fangs, large tusks, chains and spikes, representing a particular image that leads to these topics in their songs. They've been chosen for an analysis of one of their magazine adverts, as the stereotype they've been associated with allows for interesting analysis.
4. The Killers
The Killers are made up of alternative rock as a focus for genre theory. Their style is mainstream but in that are topics that genres such as alternative rock are known for better, especially the betrayal of love, how that affects people and The Killers have no problem with gender consumption, because of how their style reaches different audiences. Some of these reasons are why they're the main band that has an influence on the coursework, ranging from analysis to one of their songs being a basis for the main product as their attitudes, beliefs and values has no boundaries in who they appeal to.
Four music bands are going to be researched, that appeal to the demographic of sixteen to twenty five, how their success has been generated and the appeal to the target age range set. There's a relation in this to the representation of their music along with the mode of address. Six music videos, magazine adverts and digipaks are going to be analysed after, along each of them explanations of some of their accomplishments that ties in with appealing to this particular audience. In accordance the research that's being done as preparation, serve as guidelines as to how part of the analyses should be written.
1. The Ting Tings
Formed in December 2007 they are a duo featuring Katie White and Jules De Martino, their main genres include indie rock, alternative dance and new wave. Indie rock is in a position of being able to experiment with the verisimilitude more, as it's not set in a particular category and is one of the explanations of how this is able to appeal to a mixed demographic. The strongest example is "That's Not My Name", reaching number one on the UK Singles Chart in May 2008 under their label Columbia Records UK, that shows how their attitudes, beliefs and values have reached a mainstream audience. and therefore the mode of address adjusts, the other reason of relevance being it's one of the genres for the music video being created. A particular focus of the analyses, being a couple of their videos have been chosen is going to be on the composition of the editing, and how it relates to representation.
2. Imagine Dragons
Imagine Dragons began in 2008 when the lead singer Dan Reynolds and Andrew Tolman became acquainted at Brigham Young University. A lot of publicity followed after the release of their first studio album, Night Visions in September 2012, taking number two in the weekly Billboard 200 chart where they then went on a world tour. Media language of how audiences generally perceive bands when this status is reached proves success so as a result of the publicity, they've been able to reach multiple audiences. Rolling Stone went as far to call "Radioactive" the biggest rock hit of the year in 2013, and it shows how by using a specific dominant ideology, where pain is experienced and becomes redemptive, huge success becomes the result. Summarising this research the target audience appears to be older because of their ideology and by going after an older audience, it's meant they've been able to gain a large fanbase. two of their other main genres being alternative and electronic rock. A clear sense of ideology is presented in their videos, especially through the close-ups of electronic instruments. Alternative and electronic rock also contributes to style as technology plays into their songs, appealing to their target audience who generally are young males and the other genre shows through the structure of songs.
3. Motorhead
Motorhead was created in June 1975 by Ian Fraser Kilmister, having been the only member to remain since inception. Despite having achieved a lot over the years, their main genre is heavy metal so it would appear their target audience is within the niche category. The image of heavy metal is emphasised as they're associated with being an usher of the New Wave Of British Heavy Metal, re-energising the genre in the late 70s and early 80s. Overall they would be most likely to begin from the slightly older end of the range that I've set, going from the age 18 as their themes would appear to reach the older end of the spectrum. These include war, abuse of power and gambling and this research has helped as it shows by going after a particular area of the audience spectrum, it can be a great platform to start.
are a band who are mostly categorised for the use of heavy metal, meaning the demographic is already going to be different. Males are the focus of gender consumption and the age range is slightly older, there still being younger fans but as a result of the genre, the band has more of a niche audience. Speed metal, hard rock and rock and roll being the other genres attests to how the band uses niche marketing as a focus. Talking about themes, despite the stereotype of having an image that's less appealing the topics are maturer. Notable examples are good versus evil, abuse of power and gambling, the first example possibly being symbolised in the logo as it's shaped with fangs, large tusks, chains and spikes, representing a particular image that leads to these topics in their songs. They've been chosen for an analysis of one of their magazine adverts, as the stereotype they've been associated with allows for interesting analysis.
4. The Killers
The Killers are made up of alternative rock as a focus for genre theory. Their style is mainstream but in that are topics that genres such as alternative rock are known for better, especially the betrayal of love, how that affects people and The Killers have no problem with gender consumption, because of how their style reaches different audiences. Some of these reasons are why they're the main band that has an influence on the coursework, ranging from analysis to one of their songs being a basis for the main product as their attitudes, beliefs and values has no boundaries in who they appeal to.
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