Music Video Analysis: Be The One by The Ting Tings

The video for "Be The One" opens with Katie waking in a hospital and there are hints of Synthpop as drums and electronic beats are heard that sound like they come from a synthesizer. This is used while Jules is playing an electronic keyboard at a gig and being the only person performing, it references isolation that is a common theme in Synthpop and it's apparent he and Katie need each other.

Katie sings the first lyrics "You say; it's not what you do - it's what you're thinking of, well I think it's just an excuse - it's what you put across" and it uses the tradition of New Wave having their lyrics cover complex themes, as the themes will be debated. The Ting Tings appear to be going after the same audience as "Shut Up And Let Me Go", as it's also experimental and has a love story but in using the genres of New Wave and Synthpop has a more mature ambiance. She sounds as if she's guilty about having ended up in hospital and having not been aware of what happened, something must have happened to her memory.

Katie and Jules fade into multiple screens and there's a disco vibe, that has been used in New Wave as an energetic theme through the song. New Wave shows codes and conventions in clothing, referencing styling, because Katie is dressed in a casual orange jacket and Jules has a black and white striped T-shirt, dark green jacket and so forth, these choices of style showing the broad spectrum of New Wave.

Fast cuts are included, such as at the beginning, that are important as a metaphor for the awakening that Katie and Jules feel. Cross-cutting is another important editing technique, telling the narrative of these two up to the point they meet as it cuts between them. New Wave and Synthpop are genres that would take advantage of the techniques as they can utilise multiple aspects to create experimental and upbeat music. These examples show how The Ting Tings overall aren't straying too far from convention but there's less of the energy they're known for producing, perhaps in an attempt to appeal to a broader audience than they're known for.