Tuesday, September 17, 2013

Music Video Analysis: Shut Up and Let Me Go by The Ting Tings


















This song shares similarities to the song that I'm basing a music video on, Mr Brightside. The presence of Katie White at the beginning in a white doorframe with pulsing light and a gradual zoom-in references the genre of the song Dance-Punk, this being as there's quite an experimental appearance. Also this shot is in deep focus, meaning it gives a clear representation of the message it's attempting to encode, this being of Katie's power. Composition of the mise-en-scene varies, including a dark background that sets a developing pace as the tone ranges from upbeat to more sombre.

Katie at the beginning sets up the idea of a portal as a motif, being an enigma code where it's not entirely clear what'sher and Jules De Martino using hands on body parts, that form to make heart shapes and through these they are transported to different points in the story. The video was inspired by the Neoist art movement, functioning as a bizarre love story and the use of camera techniques such as crash zooms, an example of their use being on the hook words "Hey" and "Go" and the use of these techniques highlights the bizarre quality, and makes the audience feel like they're in a dream world. The Ting Tings look to be going for a specific segment of their audience as the genre is Dance-Punk, that helps it to stand out. The professionalism involved and relateable lyrics means it could appeal to a broad audience, including my age range of people sixteen to twenty five although it's limited by the environment, in which the research was conducted - a sixth-form college.

Synthesiser sounds take up a large portion of the song and is a code and convention of dance punk, being one of the main components that boosts the surreal quality.

While Katie sings part of the chorus "Shut up and let me go, this hurts but I can't show" psychedelic colours flash, that are representative of the disorientation she's feeling while she's attempting to make a point to Jules. The Ting Tings are doing a good job of appealing to their usual target audience even though they're going for a slightly different segment, presumably a younger crowd as despite the relateable lyrics the dreamlike appearance of the video means it will be going after a broad crowd.

Jules has a microphone but doesn't use it so this goes against tradition of music videos as artists are normally seen singing through them. The structure of the mise-en-scene, being a combination of having surreal aspects such as crash zooms and the lyrics balancing things as there's a romance, ensures The Ting Tings are able to be faithful and potentially branch out. Dance-Punk is a good choice of genre because it combines elements that means The Ting Tings can use a range of influences and this is a very good demonstration of their style.




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