https://www.youtube.com/watch?v=rnVMGuEsDg0&feature=youtu.be
Monday, February 17, 2014
Sunday, February 16, 2014
Planning the filming of the music video
Shooting for the music video is aimed to start on the 18th of November, with Megan, Will and Pete all present as 25% of the video is aimed to be shot. The rest of it is going to be shot over the week, with any pick-ups or reshoots taking place after the footage has been shot. A Panasonic HD has been used along with tripod.
Photography
Work began on photography for the ancillary products on the 16th of November, lasting until the 19th.
There were four photo shoots in total, three were on location in the fields near college with view to achieving an image that would work for the digipak. The first two shoots went well but once I had the images in photoshop I wasn't happy with the overall result. The third shoot went well, a Canon SD was used and by adjusting the shutter speed, it gave the images soft focus that places focus on the flower and this helped with knowing how to adjust the framing, as the chosen photo shows. This is as by composing the image to ensure the framing is positioned appropriately to place emphasis on certain parts, it helps with denoting what the message is and setting up the values.and once all the images were uploaded, it was a question of which image to choose that connotes optimism and feeling upset in the best way. The final image (below) has a great jump point for creativity as it already encodes a sense of isolation, and the framing is positioned so a variety of effects can be added without taking away from the meaning of the central object, a flower.
On the 21st, Peter has been scheduled for a photoshoot in a studio, for the magazine advert, CD and DVD, set to take place on the same day filming is set to begin. As all the photos are in a field, where filming is also set to take place and there are no subjects in the images, these are set to be taken after filming has finished that day.
Doing a studio photoshoot was easier as the composition can be arranged in any order, in contrast to on location where there are factors including how many people are going to be on the fields and the weather. Ten different photographs were taken during this photoshoot and the mise-en-scene is basic but this is where Photoshop comes in, as anything from the composition to adding effects through new layer styles can be adjusted. The selected image is at the bottom and works as Peter has a haunted expression that conveys the feeling of being down, while the shadowy mood is countered with the finished effects that have been added on the magazine advert, CD and DVD.
There were four photo shoots in total, three were on location in the fields near college with view to achieving an image that would work for the digipak. The first two shoots went well but once I had the images in photoshop I wasn't happy with the overall result. The third shoot went well, a Canon SD was used and by adjusting the shutter speed, it gave the images soft focus that places focus on the flower and this helped with knowing how to adjust the framing, as the chosen photo shows. This is as by composing the image to ensure the framing is positioned appropriately to place emphasis on certain parts, it helps with denoting what the message is and setting up the values.and once all the images were uploaded, it was a question of which image to choose that connotes optimism and feeling upset in the best way. The final image (below) has a great jump point for creativity as it already encodes a sense of isolation, and the framing is positioned so a variety of effects can be added without taking away from the meaning of the central object, a flower.
On the 21st, Peter has been scheduled for a photoshoot in a studio, for the magazine advert, CD and DVD, set to take place on the same day filming is set to begin. As all the photos are in a field, where filming is also set to take place and there are no subjects in the images, these are set to be taken after filming has finished that day.
Doing a studio photoshoot was easier as the composition can be arranged in any order, in contrast to on location where there are factors including how many people are going to be on the fields and the weather. Ten different photographs were taken during this photoshoot and the mise-en-scene is basic but this is where Photoshop comes in, as anything from the composition to adding effects through new layer styles can be adjusted. The selected image is at the bottom and works as Peter has a haunted expression that conveys the feeling of being down, while the shadowy mood is countered with the finished effects that have been added on the magazine advert, CD and DVD.
Photoshop & first drafts
I used phototshop for two main parts of the project - manipulating the photography and creating the still products.
Fonts had to be downloaded as none of the preliminary fonts looked professional enough, and it was the research I had done on similar products was really helpful in finding my final fonts.
For each file of the digipak, a template was put in place to help them have the right look, I learnt how to place layers and to use the type tool to add text such as the band name and album cover title.
I've included some early drafts below which show how much can be improved from the first draft, to the final which was completed on the 15th of February.
It started with one layer, just of the image and through using the Horizontal Type Tool the album title, "On The Edge" was added. Effects were then put in including Gradient Overlay and this is why part of the image has a comic-book appearance. This is the first draft of the front cover.
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The final result is quite different and was achieved by responding to a lot of feedback and learning new skills, including placing the layers in appropriate order and adding new layer styles, especially when it came to adding Inner and Outer Glows on the titles and balancing them with a Drop Shadow.
The first idea for the back cover was to have the image be of a brick wall and place graffiti to create something that was urban iconography. However it breaks too much with convention, as it's very different to the other images throughout the digipak and the mise-en-scene doesn't fit as the composition is all over the place.
Instantly the final back cover connotes what the attitudes and beliefs are of the digipak, especially in combination with the titles so this follows conventions more clearly than the first draft and attracts the target audience of sixteen to twenty-five better.
Although I like From Street Art font, in this second draft here there's too much of it....
For the magazine advert - my original intention was to just have a dark background as by having the fonts, image of Peter and front cover stand out, it's clearly going after the target demographic.
Through feedback however it was learned the ideology wasn't made clear enough, so the background was adjusted to the background from the front cover, and the result works much better, and the products tie in together better.
By the time I was working on the CD/DVD itself I had gained enough knowledge about Photoshop and about media language to know how far to break from convention and when to pull back. As a result the only change made was taking out the background layer so that just the CD artwork is left.
Fonts had to be downloaded as none of the preliminary fonts looked professional enough, and it was the research I had done on similar products was really helpful in finding my final fonts.
For each file of the digipak, a template was put in place to help them have the right look, I learnt how to place layers and to use the type tool to add text such as the band name and album cover title.
I've included some early drafts below which show how much can be improved from the first draft, to the final which was completed on the 15th of February.
It started with one layer, just of the image and through using the Horizontal Type Tool the album title, "On The Edge" was added. Effects were then put in including Gradient Overlay and this is why part of the image has a comic-book appearance. This is the first draft of the front cover.
Instantly the final back cover connotes what the attitudes and beliefs are of the digipak, especially in combination with the titles so this follows conventions more clearly than the first draft and attracts the target audience of sixteen to twenty-five better.
Although I like From Street Art font, in this second draft here there's too much of it....
For the magazine advert - my original intention was to just have a dark background as by having the fonts, image of Peter and front cover stand out, it's clearly going after the target demographic.Through feedback however it was learned the ideology wasn't made clear enough, so the background was adjusted to the background from the front cover, and the result works much better, and the products tie in together better.By the time I was working on the CD/DVD itself I had gained enough knowledge about Photoshop and about media language to know how far to break from convention and when to pull back. As a result the only change made was taking out the background layer so that just the CD artwork is left. Friday, January 3, 2014
Storyboards
These are the planned shots of what's going to be filmed for the music video. Each is given a scene description in one of the columns beneath each shot, with micro notes in the other that notes the technical aspects. Codes and conventions are followed in listing the technical aspects as it makes the composition easier. Talking about the cinematography, it's largely consistent of close ups as it's planned as an emotional music video, fitting with the attitude where the emotion of the song is pained. Short takes are also mentioned as the ellipsis is at a fast pace. This being the first concept of how the shots are going to look, they may change but the verisimilitude is going to be similar.
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